services

I offer the following services for photographers and small businesses:

custom branding
logo design
print collateral design
ProPhoto 6 customizations

As a photographer myself, I am thrilled when a client comments that I've captured the essence of their child or family through my images. For that is my goal in sessions, to capture the personality of my subject in a meaningful and beautiful way. And that is my goal for you .. to capture the essence of you in your logo, print materials, and web presence in a meaningful and beautiful way that works for your business!

process

So you've decided to work with me .. thanks .. and I will reward you with some homework!

Because this process is not about me, and what I feel would look good for your business (although I will give you my professional opinions), you will need to think about what you really want your brand (i.e. you!) to represent and convey to your clients. What type of clients are you looking to attract? Is your work colorful & fun or moody & dark? Do you like minimal fluff or are you an over-the-top kind of gal? Are your sessions relaxed and go-with-the-flow or are they high-energy and crazy? These are some of the questions that I will ask in the design questionnaire so I can get a feel for you & your business.

Besides answering lots of questions I will also ask you to create an inspiration board. You can use Pinterest and the web to identify color schemes, textures, fonts or typography, fashion inspiration, graphical elements, and even furniture and decorating that appeal to you. Don't think too hard on what you choose .. pick images that really appeal to you. This will help me determine the feeling you want your photography and your brand to convey.

I will ask to see current images to get a feel for your body of work .. this can be through your Facebook page, galleries, or a current blog. Your images also play a part in your branding and you want to keep a cohesive look between your branding and your images. For instance, if your work is colorful & fun it wouldn't make sense to have dark & moody branding. You would want branding that reflect the colorful & fun nature of your work.

Next .. its my turn for homework! I will take in all of this information, swirl it around in my brain and present you with 3 design concepts. And then the back & forth between us will begin. I ask you to give me your responses to the concepts .. the good, the bad, & the ugly! And I probably won't hit the nail on the head the first time out .. but love it when I do :)

Communication between us is an important part of the process. I cannot read minds and need to know how you really feel about the concepts. If there is something that I feel strongly about, I will let you know. And I trust you to do the same. During this process we will work on narrowing down the concept you picked until it is perfect for you. Regardless of what I am working on for you I will start with the logo, showing you the logo and any graphics associated with it, and color schemes. Then once that is approved, I will move on to the other items I am working on for you.

Terms

All designs & concepts are copyright Rhonda Stark.

All unselected design concepts remain the property of Rhonda Stark.
You may NOT use the individual graphics in your design files on any other items such as marketing materials, blogs, etc. without permission and/or an additional fee.
Blog and blogsite graphics are web-sized and may NOT be used on any printed marketing materials without permission and/or an additional fee.
Deposit is non-refundable and balance is due prior to delivery of your project files.
Due to the custom nature of the design and digital files, no refunds are available once work has begun and/or the files have been delivered.

Files

So what will you actually receive from me at the end of the project? Besides an awesome product :)

Logos ... you will receive an EPS, PDF, and PNG files in both color, black, and white.

Print Design ... you will receive the PSD files and print-ready files (sized to the lab of your choice).

ProPhoto Blog/Blogsite Design ... you will receive web-sized PSD files and any PNG or JPG files used in your design.

You also receive my support for your product. Think of me as your partner when you have questions or need additional help with your branding!

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